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McAllister Spa Launches New Goldwell Kerasilk Hair Care

March 17, 2016


This past week, McAllister Spa was among the first hair salons in Miami Beach to carry the full line of Goldwell’s New Kerasilk Premium Hair Care products.  What started with a revolutionary new, customized hair smoothing treatment last year has blossomed into a new generation of hair care product,  exclusively formulated by Goldwell’s renowned chemists and hair stylists.  Kerasilk’s customized keratin hair smoothing treatment and its supporting retail hair products have been refined and are now known as “Kerasilk Control” while specialized hair care lines for colored hair, damaged and dry hair and hair lacking volume have been launched under the titles of “Kerasilk Color,” “Kerasilk Reconstruct” and “Kerasilk Repower,” respectively.  These three new Goldwell lines tailored to McAllister Spa’s hair clients seeking preserve hair color, to treat dry and damaged hair and to add volume to flat and lifeless hair come with both intensive “in-salon” hair treatments and are supported by the best haircare products, customized for use at home.

Stop by this month and chat it up with Goldwell North America team member, Mark Holloway (our Creative Director), Laura Bernal, one of our Master Stylists and head of New Talent education or any of our other Senior or Junior Stylists about this amazing hair care line.

william mcallister- owner of popular salon and spa in miami beach

More than a decade ago, William McAllister hatched an idea to disrupt the beauty salon industry in Miami Beach. He contemplated what salons once were in years gone by. He yearned to recapture their unique contributions to both personal beauty & community. In the past 10 years, he’s forever changed the industry, and according to him, he’s just getting started! He draws from a unique background – encompassing everything from neurophysiology, business to firefighting- and built South Beach’s busiest & most reviewed beauty concept in South Florida.