south beach hair colorist Jessica Sarkis Antonini
More than a decade ago, William McAllister hatched an idea to disrupt the beauty salon industry in Miami Beach. He contemplated what salons once were in years gone by. He yearned to recapture their unique contributions to both personal beauty & community. In the past 10 years, he’s forever changed the industry, and according to him, he’s just getting started! He draws from a unique background – encompassing everything from neurophysiology, business to firefighting- and built South Beach’s busiest & most reviewed beauty concept in South Florida.