Race week is the most internationally dressed weekend on the Miami calendar. The Grand Prix itself is at Hard Rock Stadium, but the week lives on Miami Beach — the hotels, the rooftops, the dinners that fill from Wednesday onward.
The dates
Early May 2027. The organisers have not finalised the calendar at the time of writing, and we would rather say that than print a date you plan around and find wrong. Our Miami Beach calendar updates as soon as it is confirmed.
Two very different environments in one weekend
This is what makes race week awkward to plan for. Track days are hot, open-air, and long — you are outdoors for hours in Miami in May. The evenings are the opposite: rooftops, restaurants, and a crowd that dresses seriously.
A look that survives a paddock afternoon and a rooftop evening usually is not one look. The realistic plan is a style built to hold through the day, with a blowout from $70 booked for the evening you actually care about most. We can often fit those same-day — text (305) 604-0550 and ask.
May humidity is the real opponent
Early May is the beginning of Miami's warm season, and it is a genuine step up from race week's reputation as a spring event. Anyone who has stood trackside in May knows.
Smoothing is the highest-leverage booking here, same as it is for Art Basel: an express keratin from $275, a full treatment from $350. Book it two to three weeks out. It does not just fight frizz on the day — it cuts your styling time across a week of consecutive events, which is what actually matters when you have somewhere to be every evening.
Men have a race-week problem too
More than usual, because the crowd skews that way and the evening dress code is real. A men's cut starts from $65 and is worth booking a few days ahead rather than the morning of — a cut settles by day three. We have a full men's grooming page, and Mauricio Ortiz is the stylist most often requested by name for it.
Skin takes a beating
Sun exposure across multiple outdoor days, late nights, air conditioning, and travel. The Signature HydraFacial at $185 is the zero-downtime option — no peeling, no recovery window — which is why it is the one people book on a morning between events rather than the week before.
If you are visiting for race week
We are at 1301 Alton Road in Miami Beach, minutes from the South Beach hotels, open all seven days of race week with free on-site parking. During a weekend when the whole city's traffic is arranged around a race, being able to park at the door is worth something.
Walk-ins are welcome whenever the floor allows, and the fastest way to know whether we can take you is a text to (305) 604-0550. Send a photo of your hair with it and you will get a quote before you arrive.
Every published price is a starting price and every service begins with a free consultation. The full menu lists all of it on one page.
Visit Us on Alton Road
Free consultation on all services. Open 7 days a week at 1301 Alton Rd, Miami Beach.