Hair Color
Hair Color in Miami Beach
Single and double process color, gloss and gray coverage from $110, by Senior, Master and Director colorists using Goldwell and L'Oréal INOA. Every price is published and confirmed at a free consultation.
Rated 5 out of 5:“He is the absolute best with blondes — never yellow or brassy.”— Christine K., Google
Consultations are always free. Prices are starting rates and may vary based on length, condition, or service complexity.
Take it home: every product we sell, with prices →All-Over Color, Mixed for Your Hair
All-over color is the service people book most and talk about least: a richer brunette, a warmer red, a shade that finally matches your skin, or simply less gray. It looks simple from the chair and it is not. The shade is formulated for your starting color, your porosity and how much of your hair has been colored before, and that formula is what decides whether the result reads as yours or as dye.
Our colorists work in the full Goldwell range (TopChic permanent color, Colorance gloss, Elumen and Nectaya) and L'Oréal INOA when you want ammonia-free permanent color. Your colorist chooses the line at the consultation, and tells you why.
Gray Coverage That Doesn't Announce Itself
Most guests asking about gray want less of it, not none. Blending keeps the natural variation that makes hair read as real, and it grows out softly instead of leaving a hard line at the root. Between full colors, a gloss keeps the tone fresh and the regrowth quiet.
Every appointment is different — corrective color and damaged hair treatments are priced individually during a free consultation.
Women's Hair Coloring & Gray/Grey Coverage
We use the full range of Goldwell color including TopChic, Colorance, Nectaya & Elumen.
| Service | Senior | Master | Director |
|---|---|---|---|
| Single Process Goldwell TopChic Color | From $110 | From $125 | From $140 |
| Single Process Loreal INOA Ammonia-Free Color | From $110 | From $120 | From $140 |
| Single Process Goldwell Colorance (Gloss/Toner) | From $110 | From $120 | From $140 |
| Single Process Goldwell Elumen Color | From $110 | From $120 | From $140 |
| Double Process Goldwell TopChic Color | From $175 | From $195 | From $205 |
| Double Process Goldwell Elumen Color | From $175 | From $190 | From $205 |
| Goldwell Colorance Overlay | From $65 | From $65 | From $75 |
| Goldwell Elumen Overlay | From $65 | From $65 | From $75 |
| Shades EQ Overlay | From $65 | From $65 | From $75 |
Lighter, Brighter or Corrected
If you want to go noticeably lighter, or want sun-kissed pieces rather than one all-over shade, that is highlights and balayage. If a previous color went wrong, start with color correction, which is priced at a free consultation because no two are the same. Men's color and gray blending start at $85 on the men's page, and the full hair menu lists every service in the building. Limited free parking on site.
Recent Hair Work
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From the Journal
Want your exact price first?
Published prices are where a service starts — where yours lands depends on your hair. Text us a photo and a stylist will quote you back, usually within minutes. Or come in for a free consultation and leave knowing the exact number before anything begins.
Or call (305) 604-0550 · Open 7 days · Limited free parking on site
Comparing? Every service and every price on one page.
Who colors hair here
Ask for one of them by name. Every colorist here also cuts, so one person can take you from shade to shape.
Paula Sperduto
Director
Requested for color & balayage
Jie Matar
Director
Requested for complete hair transformations
English, Arabic, French
Luis Canas
Director
Requested for color & balayage
English, Spanish, Portuguese
Darlene Mayorca
Master Stylist
Requested for curly hair
Also on this: Fariba Asgari, Jessica Antonini, Fiona Crowley, Hali Diana, Mauricio Ortiz and Salome Pratolongo.
Request anyone by name when you book — it's the single easiest way to get the right chair. Meet the whole team.
Guests who book this also book
Common Questions
How much does hair color cost?
Single process color starts at $110 with a Senior stylist, $125 with a Master and $140 with a Director. Double process starts at $175. Every price is published on this page, and yours is confirmed at a free consultation before any color is mixed.
What is the difference between single and double process color?
Single process is one color, applied in one step, to change or deepen your shade or to cover gray. Double process is two steps: the hair is lightened first, then toned to the finished shade. It is how you get a lighter, even all-over result than one color can lift to on its own.
Do you offer ammonia-free hair color?
Yes. L'Oréal INOA is an ammonia-free permanent color on our menu, from $110, and Goldwell Elumen is a long-lasting direct dye that needs no developer to deposit. Your colorist will say which suits your hair at the consultation.
Can you cover my gray?
Yes. Gray coverage is single process color, priced on the same menu row. Most guests want the gray blended rather than blocked out, so the colorist matches it to your natural variation. If the gray is only showing at the root, a gloss between full colors keeps it soft for longer.
What is a gloss or overlay?
A gloss refreshes tone and shine without changing your base color. It is the in-between appointment that keeps blonde from turning brassy and brunette from going flat. Goldwell Colorance, Elumen and Shades EQ overlays are on the menu from $65, usually alongside another color service.
I want highlights or balayage. Is that this page?
Highlights, ombré and balayage have their own page and their own menu, because they are placed by hand section by section rather than applied all over. See the balayage page for prices and specialists. Your colorist can combine both, a base color and lighter pieces, in one visit.
Did we take care of you?
A review takes about a minute and means the world to the artist who took care of you — it's also how the next guest finds us.