Mid-Beach
Keratin & Smoothing near Mid-Beach
A straight run down Alton or Collins, and a guest who would rather come less often and get more done. Smoothing is the highest-leverage booking on that basis: one appointment that changes every morning for three months.
Reasonably priced, as you’ll find on the menu, at 1301 Alton Rd. The trip from Mid-Beach →
Limited free parking on site · Open 7 days · Free consultation
Getting here
The route from Mid-Beach, parking and our hours are on the Mid-Beach page.
Also booked from Mid-Beach
Every price we charge is on the price guide.
Keratin & Smoothing for Sunset Harbour, North Bay Road & La Gorce and Edgewater.
Who does this
Ask for any of them by name when you book — requests are honored wherever the schedule allows.
Jie Matar
Director
English, Arabic, French
Luis Canas
Director
English, Spanish, Portuguese
Mauricio Ortiz
Senior Stylist
English, Spanish
Fariba Asgari
Senior Colorist
English, Farsi, Arabic
Request anyone by name when you book — it's the single easiest way to get the right chair. Meet the whole team.
Want your exact price first?
Text us a photo of your hair and a stylist will quote you back, usually within minutes. Or come in for a free consultation first.
Where a price says From, that is where the service starts; where yours lands depends on your hair's length, density and condition. You hear your price before anything begins, and if something would change it once the work has started, you are asked first.
Or call (305) 604-0550 · Open 7 days · Limited free parking on site
Comparing? Every service and every price on one page.
Common Questions
What does a smoothing treatment cost?
It starts at $275, published on our menu rather than quoted over the phone, and where yours lands depends on your hair's length, density and condition rather than on where you live — the price is the same whichever neighborhood you come from. Every appointment begins with a free consultation.
Did we take care of you?
A review takes about a minute and means the world to the artist who took care of you — it's also how the next guest finds us.